Visual Aids

We use visuals to:
* Support a thesis

  • Make abstract ideas more real
  • Break the tedium
  • Convince a skeptical audience
  1. Visuals include
    • Charts, data
    • Cartoons, drawings
    • Photos (e.g. pictures, mug shots)
    • Videos
    • Text art
    • Speaker image
  2. Four principles of design
    • Contrast (to create interest & organize ideas)
    • Repetition (to reinforce key points, establish interest)
    • Alignment (to unify & organize information on the page)
    • Proximity (to organize ideas)
  3. Elements of visual design
    • Color
    • Size
    • Placement
    • White space
    • Font (typeface, size)
    • Language
    • Emotional tone
    • Sound
  4. Effective visuals
    • Convey one thought
    • Are concisely expressed (a few key words)
    • Are easy to understand
    • Are aligned for readability
    • Reinforce speaker message
    • Use just one font (but may vary font size)
    • Project well (e.g. color, contrast, size, alignment, placement)
    • Are appropriate to subject
    • Add meaning

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